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The Four Point Approach
Design: Capitalizing on its best assets-such as historic buildings and traditional downtown layout. Creating an inviting atmosphere through window displays, signs, sidewalks, street lights, and landscape to convey a visual message of what Main Street has to offer.
Economic Restructuring: Finding new purpose for Main Street’s enterprises. By helping existing downtown businesses expand and recruiting new ones to respond to today’s market. Converting unused space into productive property to sharpen the competitiveness of business enterprises.
Promotion: Selling the image and promise of Main Street to all prospects. Utilizing marketing, advertising, retail promotional activity, special events, and marketing campaigns.
Organization: Getting everyone working towards the same goal by building consensus and cooperation among the groups that have important stakes within the district.
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