Mission Statement
The Downtown West Bend Association is a non-profit organization that organizes the service, retail and other businesses located in downtown West Bend actings as an advocate for them and the special area of West Bend that they occupy. The Downtown West Bend Association is dedicated to maintaining an economically strong, safe, attractive, and exciting downtown. It seeks to provide unified leadership to energize the retail, business, cultural, educational, and residential life of Downtown West Bend. West Bend has been included in the Wisconsin Main Street Program. The Downtown West Bend Association played an integral part in making this become a reality. The Wisconsin Main Street Program is a comprehensive revitalization process designed to improve all aspects of the Downtown. Strengthening existing businesses, expanding economic development, improving esthetics, increasing public participation, and making Downtown an exciting place to visit are just some of the goals that are part of this exclusive program.

Resources
- Economic information and statistics
- Free consultation with a design specialist for property owners interested in remodeling their building, includes free illustrations and color recommendations
- Free confidential technical assistance in advertising, financial analysis and packaging, inventory control, merchandising, marketing, planning for new and existing businesses, and small business management
- Membership directory
- Listings of upcoming Downtown events

Advocacy
- Unified voice for Downtown
- Promote Downtown's architecture, including the historical and natural features
- Enhance public image and awareness
- Communication with related Downtown organizations

Education
- Networking
- Quarterly newsletters

Promotion
- Advertising and event coordination
- Downtown directory listing